Ian McMillan says social media is helping new poets bypass 'establishment gatekeepers'

Ian McMillan, a poet, has stated that social media is providing new poets with a platform to bypass traditional 'establishment gatekeepers' in the poetry world. This shift is happening in the United Kingdom, where social media has become a powerful tool for poets to share their work and connect with audiences directly.

This trend matters for social commerce because it highlights the democratizing effect of social media on creative industries. As poets and other creatives use social media to share and sell their work, they are able to reach larger audiences and monetize their content in new ways, potentially disrupting traditional publishing models and creating new opportunities for social commerce and creator-led commerce.