India Ranks 2nd Globally In AI-Powered Shopping; 76% Consumers Use AI Tools: McKinsey

A recent report by McKinsey has revealed that India ranks second globally in AI-powered shopping, with 76% of consumers utilizing AI tools for their shopping needs. This significant adoption rate underscores the growing importance of artificial intelligence in enhancing the shopping experience for Indian consumers.

The widespread use of AI-powered shopping tools in India has substantial implications for social commerce. It indicates a readiness among consumers to embrace technological innovations that personalize and streamline their shopping experiences. As a result, businesses and platforms operating in the Indian market must prioritize the integration of AI technologies to remain competitive and meet the evolving expectations of their customers.