India's AI influencers are building online careers, raising questions about identity and consent

In India, AI influencers are emerging and building their online careers, which has sparked conversations about identity and consent in the digital space. These AI influencers are digital avatars that can interact with their followers and promote products, raising questions about the boundaries between human and artificial intelligence. As a result, there is a growing need to address the issues surrounding AI influencers and their impact on social media.

The rise of AI influencers in India has significant implications for social commerce, as it challenges traditional notions of influencer marketing and online advertising. The use of AI influencers can potentially increase the reach and engagement of brands, but it also raises concerns about authenticity and transparency. As social commerce continues to evolve, it is essential to consider the role of AI influencers and their impact on the industry, including issues related to consent, identity, and the blurring of lines between human and artificial intelligence.