India's AI influencers are building online careers, raising questions about identity and consent

In India, AI influencers are emerging and building online careers, which raises questions about identity and consent in the digital space. These AI influencers are essentially digital avatars that can engage with audiences, promote products, and create content, blurring the lines between human and artificial intelligence.

The rise of AI influencers in India has significant implications for social commerce, as it challenges traditional notions of influencer marketing and raises concerns about authenticity and transparency. As AI influencers become more prevalent, it will be important for brands and consumers to consider the potential benefits and drawbacks of partnering with digital avatars, and to develop guidelines for ethical AI influencer marketing.