India’s creator economy evolves into a media powerhouse, says YouTube India MD Gunjan Soni

Gunjan Soni, YouTube India MD, announced that India's creator economy is transforming as creators develop professional media businesses, with YouTube's ecosystem making significant contributions to the GDP and supporting nearly a million jobs in 2025. This shift has moved beyond individuals filming videos with selfie sticks to creators building full-fledged media businesses.

The growth of India's creator economy matters for social commerce as it enables creators to take Indian stories to global audiences and generate significant revenue. This evolution into a media powerhouse has the potential to increase the export of Indian culture and further contribute to the country's GDP, making social commerce a vital aspect of the country's digital economy.