Influencer Marketing Investment Jumps 33%. CreatorIQ Ties ROI To Speed.

According to a report by Forbes, influencer marketing investment has seen a significant jump of 33% as of 2026, with CreatorIQ highlighting the importance of speed in determining return on investment (ROI) for such marketing efforts. This surge indicates a growing reliance on influencer marketing as a viable strategy for reaching consumers.

The increased investment in influencer marketing underscores its potential for social commerce, as brands seek to leverage the influence and reach of content creators to promote products and services. This trend is particularly noteworthy because it suggests that brands are recognizing the value of creator partnerships in driving sales and brand awareness, making it a critical component of their marketing strategies.