Influencers have a baby boomer problem

Influencers are facing a challenge in connecting with the baby boomer generation, according to a recent report from Business Insider Africa. The report highlights the difficulties influencers encounter in reaching and engaging with this demographic, which can impact their ability to effectively promote products and services. This issue is particularly significant in Africa, where the baby boomer population is substantial.

The inability of influencers to connect with baby boomers has significant implications for social commerce, as it limits the reach and effectiveness of influencer marketing campaigns. As a result, brands and influencers must adapt their strategies to better resonate with this demographic, potentially by leveraging different social media platforms or content formats. This shift could lead to new opportunities for social commerce growth and innovation in the region.