Influencers, Games and 'Hidden' Traps: What the EU Plans to Change in the Digital Environment

The European Commission is preparing a legislative proposal to protect consumers in the digital environment, aiming to tackle practices such as 'dark patterns', influencers, and loot boxes. The proposal aims to increase transparency and fairness in the digital market, and to protect consumers from deceptive practices.

This proposal is significant for social commerce as it targets influencer marketing, requiring influencers to clearly indicate when they are promoting a product or service, and addresses 'dark patterns' that can deceive online shoppers. By increasing transparency and fairness, the proposal can help build trust in the digital market and promote a healthier social commerce ecosystem.