InMobi: 80% of Indian shoppers ready for AI shopping assistants

A recent report by InMobi found that 80% of Indian shoppers are ready to use AI shopping assistants, indicating a significant shift in consumer behavior and preferences. This development is expected to have a substantial impact on the retail industry, as consumers increasingly seek personalized and streamlined shopping experiences.

The adoption of AI shopping assistants in India is likely to drive growth in social commerce, as consumers become more comfortable with interactive and immersive shopping experiences. This trend is expected to influence the way retailers and brands approach customer engagement, with a greater emphasis on leveraging AI-powered tools to enhance the shopping experience and build customer loyalty.