Instagram is adding an AI ‘assistant’ to tell you how to post

USASocial CommerceInstagram ShoppingSocial CheckoutShoppable VideoThe Verge · September 30, 2026 at 2:30 PM
Instagram is adding an AI ‘assistant’ to tell you how to post

Instagram is introducing an AI-powered assistant to help users create effective posts, as reported by The Verge. This new feature aims to provide users with guidance on how to post content that resonates with their audience. The introduction of this AI assistant is part of Instagram's efforts to enhance user experience and engagement on the platform.

The addition of an AI assistant on Instagram has significant implications for social commerce, as it can potentially increase user engagement and drive sales. By providing users with data-driven insights on how to create effective posts, the AI assistant can help businesses and creators optimize their content and reach their target audience more effectively. This development is likely to impact the way businesses approach social media marketing and e-commerce on the platform.

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