Instagram Adds 90-Minute Long-Form Video to Rival YouTube

Instagram has introduced 90-minute long-form video, a feature that rivals YouTube. This update allows users to create and upload longer videos, expanding the platform's content capabilities. The move is seen as an attempt to attract more creators and users to the platform, increasing competition in the social media landscape.

This development matters for social commerce as it enables creators to produce more in-depth content, such as product reviews, tutorials, and live shopping experiences. Longer videos can lead to increased engagement, higher conversion rates, and more effective influencer marketing. As a result, brands and businesses may shift their focus to Instagram, leveraging its growing platform to reach their target audiences.