Instagram to allow creators upload videos up to 90 minutes

Instagram has announced that it will now allow creators to upload videos up to 90 minutes, a significant increase from its previous time limit. This change is expected to provide creators with more flexibility and opportunities to produce longer-form content, such as vlogs, tutorials, and interviews. The update is likely to be welcomed by Instagram's user base, particularly content creators who have been limited by the platform's previous time constraints.

The ability to upload longer videos on Instagram has significant implications for social commerce, as it enables creators to produce more in-depth content that can showcase products, services, and experiences in a more engaging and immersive way. This can lead to increased brand partnerships, affiliate marketing opportunities, and sales, ultimately driving revenue for creators and businesses alike. As social commerce continues to evolve, Instagram's update is a notable development that can help shape the future of online shopping and content creation.