Instagram announces 90-minute long-format videos to take on YouTube

Instagram has announced the introduction of 90-minute long-format videos, a move seen as a direct challenge to YouTube's dominance in the video-sharing space. This new feature will allow creators to produce and share longer content, potentially changing the way users interact with the platform. The announcement was made by Instagram, which is owned by Meta.

The introduction of longer videos on Instagram matters for social commerce as it provides creators with more opportunities to produce engaging, in-depth content that can showcase products, services, or experiences. This can lead to increased brand partnerships, affiliate marketing, and shoppable video content, ultimately driving sales and revenue for businesses and creators alike. As social commerce continues to evolve, platforms like Instagram are adapting to meet the changing needs of users and creators.