Instagram announces push into longform horizontal video with new ‘Features’

Instagram has announced a push into longform horizontal video with new 'Features', a move that could significantly impact the platform's content landscape. This development is expected to enable creators to produce more engaging and immersive content, potentially changing the way users interact with the platform.

The introduction of longform horizontal video on Instagram matters for social commerce as it provides brands and creators with new opportunities to showcase products, share stories, and build connections with their audiences. This feature could lead to increased engagement, improved brand awareness, and potentially even drive sales, making it an important development for the social commerce ecosystem.