Instagram Challenges YouTube With New 90-Minute Longform Video Uploads

Instagram has introduced a new feature that allows users to upload longform videos up to 90 minutes, challenging YouTube's dominance in the video-sharing space. This move is expected to attract more creators to the platform, offering them an alternative to YouTube for sharing longer content.

The introduction of longform video uploads on Instagram matters for social commerce as it provides creators with more opportunities to showcase products, share tutorials, and build their personal brands. This can lead to increased engagement, sales, and influencer marketing collaborations, ultimately driving social commerce growth on the platform.