Instagram changes again: the app could open directly on Reels

Instagram is planning to change its user interface, potentially opening directly on the Reels page. This move could significantly impact user behavior and engagement on the platform. The change is likely to be met with a mixed reaction from users, with some appreciating the emphasis on video content and others missing the traditional feed.

The shift to Reels as the default opening page matters for social commerce as it could lead to increased discoverability and engagement for brands and creators who produce high-quality, engaging video content. This change could also lead to new advertising and marketing opportunities, as well as changes in the way users interact with and purchase products on the platform.