Instagram is clearly jealous of YouTube — and introducing a raft of changes

Instagram is introducing a raft of changes, clearly taking inspiration from YouTube, as reported by Business Insider. The changes are likely aimed at enhancing user experience and increasing engagement on the platform. The move suggests a shift in Instagram's strategy to compete with other social media platforms, particularly YouTube.

These changes matter for social commerce as they may impact how businesses and creators use the platform for marketing and sales. With the new features, Instagram may become a more attractive platform for social commerce, allowing for more interactive and engaging content. This could lead to increased adoption of Instagram shopping and other social commerce features, ultimately driving sales and revenue for businesses.