Instagram explores 90-minute videos to boost long-form content

Instagram is exploring the possibility of allowing users to upload 90-minute videos, a significant increase from the current 60-minute limit. This move is expected to boost long-form content on the platform, providing creators with more flexibility to produce and share in-depth videos. The development is seen as a strategic move by Instagram to enhance user engagement and attract more creators to the platform.

The introduction of 90-minute videos on Instagram has significant implications for social commerce. Longer videos can enable creators to produce more detailed product reviews, tutorials, and demonstrations, potentially driving sales and increasing brand engagement. This feature can also lead to the creation of more immersive and interactive content, such as live shopping events and Q&A sessions, further blurring the lines between social media and e-commerce.