Instagram eyes longer video content with 90-minute uploads

Instagram is planning to introduce longer video content with 90-minute uploads, as reported by K24 Digital. This move is expected to change the way creators produce and share content on the platform. The introduction of longer video uploads will provide creators with more flexibility and opportunities to showcase their content in a more detailed and engaging manner.

The introduction of longer video uploads on Instagram matters for social commerce as it will enable creators to produce more in-depth content, such as product reviews, tutorials, and demos, which can help drive sales and increase customer engagement. This feature will also provide businesses with new opportunities to showcase their products and services in a more detailed and engaging manner, potentially leading to increased brand awareness and sales.