Instagram Eyes YouTube's Territory With New 90-Minute Long-Form Video Feature: What's Coming

Instagram is introducing a new feature that allows users to upload 90-minute long-form videos, directly competing with YouTube's territory. This move is expected to change the way content creators produce and share their videos on the platform. The feature is likely to attract more creators to Instagram, potentially shifting the balance of power in the online video space.

The introduction of long-form videos on Instagram matters for social commerce as it provides creators with more opportunities to showcase products, share tutorials, and build their personal brands. This can lead to increased engagement, sales, and brand awareness, ultimately driving the growth of social commerce. As a result, businesses and marketers will need to adapt their strategies to leverage this new feature and reach their target audiences more effectively.