Instagram Features: 90-Minute Videos, No Revenue Share

Instagram has introduced a new feature allowing users to upload 90-minute videos, with no revenue share for the platform. This update is expected to enhance user experience and provide more opportunities for content creators to showcase their work. The feature is available to all users, and the lack of revenue share implies that Instagram is focusing on building a stronger community rather than generating immediate income.

This development is significant for social commerce as it enables influencers and creators to produce longer, more engaging content, potentially driving sales and increasing brand awareness. The absence of a revenue share also incentivizes creators to use the platform, fostering a more collaborative ecosystem. As Instagram continues to evolve, its features are likely to have a substantial impact on the social commerce landscape, making it an essential platform for businesses and creators alike.