Instagram Features: Social media giant tests 90-minute horizontal videos for ‘select creators’ in push against YouTube

Instagram, a social media giant, is testing 90-minute horizontal videos for select creators, in a push against YouTube. This new feature is expected to enhance the platform's video capabilities and provide creators with more flexibility in terms of content creation. The move is seen as a strategic effort to increase user engagement and attract more creators to the platform.

The introduction of longer videos on Instagram has significant implications for social commerce, as it provides creators with more opportunities to showcase products, share their experiences, and build their personal brands. This feature can also lead to increased influencer marketing and affiliate marketing efforts, as creators can now produce more in-depth content that can be monetized through various means, such as sponsored content and product placements.