Instagram 'Features': You can watch 90-minute podcasts, comedy shows and episodes inside the platform; lon

Instagram has introduced a new feature that allows users to watch 90-minute podcasts, comedy shows, and episodes directly within the platform. This update enables creators to produce and share longer-form content, potentially changing the way users interact with the app.

This development matters for social commerce as it could lead to increased engagement and more opportunities for creators to monetize their content through ads, sponsorships, or affiliate marketing. The feature may also pave the way for new types of shoppable content, such as video series or live streams, that integrate commerce and entertainment.