Instagram introduces new 90 Second video feature

Instagram has introduced a new feature that allows users to upload videos up to 90 seconds long. This update is expected to enhance user experience and provide more creative freedom for content creators. The feature is rolling out globally, but the article was published in a Pakistani news source, suggesting the update may be of particular interest to users in that region.

The introduction of longer video capabilities on Instagram matters for social commerce as it enables creators to produce more in-depth content, such as product reviews, tutorials, and demos, which can drive sales and increase brand engagement. This update also presents opportunities for businesses to leverage Instagram's large user base and create more interactive and immersive experiences for their customers.