Instagram is introducing some new features, including long-form videos of up to 90 minutes

Instagram is introducing new features, including long-form videos of up to 90 minutes, according to a recent announcement. This update will allow users to create and share more in-depth content, potentially changing the way they interact with the platform. The introduction of longer videos may also provide new opportunities for creators and businesses to showcase their products and services.

The introduction of long-form videos on Instagram has significant implications for social commerce. It could enable creators to produce more engaging and informative content, such as product reviews, tutorials, and demos, which can help drive sales and increase brand awareness. Additionally, longer videos may also lead to increased user engagement and retention, making Instagram a more attractive platform for businesses and creators looking to reach their target audiences.