Instagram is introducing some new features, including long-form videos of up to 90 minutes - Culture - Images

Instagram has announced the introduction of new features, including long-form videos of up to 90 minutes. This update will allow users to create and share more in-depth content, potentially changing the way they interact with the platform. The feature is expected to roll out to all users, giving creators more flexibility in their content strategy.

The introduction of long-form videos on Instagram matters for social commerce as it provides creators with more opportunities to showcase products, share tutorials, and build their personal brand. This can lead to increased engagement, higher conversion rates, and more effective influencer marketing campaigns. As a result, businesses and creators can leverage this feature to drive sales, build brand awareness, and foster a stronger connection with their audience.