Instagram Launches Features Platform for 90-Minute Videos to Compete With YouTube

Instagram has launched a new feature that allows for 90-minute videos, directly competing with YouTube. This move is expected to attract more creators to the platform, especially those who produce long-form content. The feature is likely to be a game-changer for Instagram, which has been trying to expand its video offerings.

This new feature matters for social commerce as it provides more opportunities for creators to produce engaging, long-form content that can be used to promote products or services. With the rise of social shopping, Instagram's new feature can help businesses and creators reach a wider audience and increase sales. The feature also has the potential to increase user engagement and time spent on the platform, making it a promising development for social commerce.