Instagram Launches Long-Form Videos: Up to 90 Minutes Without Leaving the App

Instagram has launched a new feature allowing users to upload long-form videos of up to 90 minutes without leaving the app. This update is expected to significantly enhance the user experience and provide more opportunities for creators to produce high-quality, engaging content. The feature is available to all users, regardless of their location or device.

The introduction of long-form videos on Instagram has significant implications for social commerce. It enables creators to produce more in-depth product reviews, tutorials, and demonstrations, which can help drive sales and increase brand awareness. Additionally, the feature provides businesses with new opportunities to showcase their products and services in a more engaging and immersive way, potentially leading to increased conversions and revenue.