Instagram lets you blur your partner in Stories

USASocial CommerceSocial CommerceInstagram ShoppingShoppable VideoMashable · September 27, 2026 at 7:18 PM
Instagram lets you blur your partner in Stories

Instagram has introduced a new feature that allows users to blur their partner in Stories, providing an additional layer of control over the content they share. This feature is part of Instagram's ongoing efforts to enhance user experience and provide more tools for managing online presence. The feature is available to all users and can be accessed through the Instagram app.

The introduction of this feature is significant for social commerce as it highlights the importance of user control and flexibility in online platforms. By giving users the ability to blur their partners in Stories, Instagram is acknowledging the need for users to have more control over their online presence, which can be particularly important for influencers and content creators who rely on the platform for their business. This feature demonstrates Instagram's commitment to supporting the needs of its users and providing them with the tools they need to succeed in the world of social commerce.

The Social Commerce Daily Digest

Yesterday's top 5 stories in your inbox, every morning.