Instagram Live just got a bit more like Zoom with new, four-person Rooms

Instagram has introduced a new feature called Rooms, which allows up to four people to participate in a live stream together, similar to Zoom. This feature is expected to enhance the user experience on the platform, making it more interactive and engaging. The introduction of Rooms is seen as an attempt by Instagram to expand its live streaming capabilities and provide more opportunities for creators to connect with their audience.

The introduction of Rooms on Instagram is significant for social commerce as it provides creators with more opportunities to showcase products, collaborate with other creators, and engage with their audience in real-time. This feature can be used for live shopping, product demos, and other interactive experiences, making it easier for businesses to reach their target audience and increase sales. As a result, the introduction of Rooms is expected to have a positive impact on the social commerce industry, particularly for creators and businesses that rely on Instagram for marketing and sales.