Instagram Long Form: 32 Creator Economy Experts React To 90-Minute Videos And ‘Series’

Instagram has introduced a new feature allowing creators to post 90-minute videos and 'series', sparking reactions from 32 creator economy experts. The move is seen as a significant development in the creator economy, with potential implications for content creators and their audiences.

The introduction of long-form videos and series on Instagram matters for social commerce as it provides creators with more opportunities to produce engaging content, build their personal brands, and potentially drive sales through affiliate marketing or sponsored content. This development could also lead to increased competition among creators, driving innovation and better content quality.