Instagram May Soon Let Creators Upload 90-Minute Videos in YouTube Challenge

Instagram is planning to allow creators to upload 90-minute videos, a move that challenges YouTube's dominance in the video-sharing space. This development was reported by Mashable India, indicating that the change may soon be implemented. The ability to upload longer videos will give creators more flexibility and opportunities to produce content that can compete with YouTube.

This move matters for social commerce because it will enable creators to produce more in-depth content, such as product reviews, tutorials, and live streams, which can help to drive sales and increase engagement. Longer videos can also provide more opportunities for affiliate marketing and shoppable video content, making Instagram a more attractive platform for creators and brands looking to reach their audiences.