Instagram may soon pay creators for long videos, Adam Mosseri confirms monetisation plans

Instagram's CEO, Adam Mosseri, has confirmed plans to monetize long videos on the platform, which could potentially allow creators to earn money from their content. This move is expected to boost the platform's appeal to creators and users alike, as it would provide a new revenue stream for those producing high-quality, engaging videos.

The introduction of monetization for long videos on Instagram is significant for social commerce, as it could lead to an increase in high-quality content and more creators producing videos that showcase products or services. This, in turn, could drive sales and revenue for businesses and brands that partner with these creators, making Instagram a more attractive platform for social commerce and influencer marketing.