Instagram may soon pay creators for long videos, Adam Mosseri confirms monetisation plans

Instagram's CEO, Adam Mosseri, has confirmed plans to monetize long videos on the platform, potentially paying creators for their content. This move could significantly impact the way creators produce and share content on Instagram, with a focus on longer, more engaging videos.

The introduction of monetization for long videos on Instagram could have a substantial impact on social commerce, as creators will be incentivized to produce high-quality, engaging content that drives sales and conversions. This could lead to an increase in shoppable video content, affiliate marketing, and influencer partnerships, ultimately driving revenue for both creators and brands.