Instagram Moves Beyond Reels With New 90-Minute Video Feature in Push to Challenge YouTube

Instagram has introduced a new 90-minute video feature, moving beyond its Reels format, in a push to challenge YouTube's dominance in the video-sharing space. This move is expected to have significant implications for content creators and users on the platform. The new feature will allow users to upload longer-form videos, providing more opportunities for engagement and monetization.

This development matters for social commerce as it opens up new avenues for creators to produce and share high-quality, engaging content that can be used to promote products, services, or experiences. The longer video format can be leveraged for in-depth product reviews, tutorials, and demos, making it easier for users to discover and purchase products directly from the platform. As a result, Instagram's new feature is likely to boost social commerce and influencer marketing efforts on the platform.