Instagram now testing videos up to 90 minutes long in major shift

Instagram is testing a major shift by allowing videos up to 90 minutes long, a significant increase from its previous time limit. This change could potentially turn Instagram into a more serious competitor to YouTube and other video-sharing platforms. The test is currently underway, and it's unclear when or if the feature will be rolled out to all users.

This change matters for social commerce because longer videos could enable creators to produce more in-depth content, such as product reviews, tutorials, and live shopping experiences. This could lead to increased engagement and sales for businesses and creators using the platform. Additionally, longer videos could also lead to more opportunities for affiliate marketing and sponsored content.