Instagram now testing videos up to 90 minutes long in major shift

Instagram is testing the ability to upload videos up to 90 minutes long, marking a significant shift in the platform's content offerings. This change could have major implications for creators and users alike, as it opens up new possibilities for long-form content and storytelling.

The introduction of longer video capabilities on Instagram matters for social commerce as it provides creators with more opportunities to produce engaging, in-depth content that can showcase products, services, and experiences. This can lead to increased brand partnerships, affiliate marketing, and shoppable video content, ultimately driving sales and revenue for businesses and creators.