Instagram now testing videos up to 90 minutes long in major shift

Instagram is testing videos up to 90 minutes long, marking a significant shift in the platform's content offerings. This change could potentially allow for more in-depth content, such as longer-form vlogs, educational videos, or even full-length episodes of shows. The test is currently underway, and it is unclear when or if the feature will be rolled out to all users.

The introduction of longer videos on Instagram has significant implications for social commerce, as it could enable creators to produce more engaging and immersive content, such as product reviews, tutorials, or live shopping experiences. This could lead to increased brand partnerships and affiliate marketing opportunities, as well as enhanced customer engagement and conversion rates. As a result, the update has the potential to further solidify Instagram's position as a key platform for social commerce and influencer marketing.