Instagram now testing videos up to 90 minutes long in major shift

Instagram is testing videos up to 90 minutes long, marking a significant shift in the platform's content offerings. This change could potentially open up new opportunities for creators and brands to produce longer-form content, such as interviews, tutorials, and product showcases.

The introduction of longer videos on Instagram could have a substantial impact on social commerce, enabling businesses to create more engaging and in-depth content to showcase their products and services. This could lead to increased brand awareness, customer engagement, and ultimately, sales. As a result, marketers and e-commerce businesses may need to adapt their strategies to incorporate longer-form video content into their social media marketing mix.