Instagram now testing videos up to 90 minutes long in major shift

Instagram is testing videos up to 90 minutes long, marking a significant shift in the platform's content offerings. This change could potentially allow for more in-depth content, such as long-form vlogs, interviews, or even full-length movies, to be uploaded directly to the platform. The test is currently underway, with select users able to upload longer videos.

This update matters for social commerce as it could enable creators to produce more engaging, in-depth content that showcases products or services in a more detailed and immersive way. Longer videos could also provide more opportunities for affiliate marketing, product placements, and shoppable links, making Instagram an even more attractive platform for brands and creators looking to reach their audiences. As a result, this change could further solidify Instagram's position as a key player in the social commerce space.