Instagram now testing videos up to 90 minutes long in major shift

Instagram is testing videos up to 90 minutes long, a significant shift from its current time limits. This change could have major implications for content creators and users on the platform. The test is likely to impact how users consume and interact with video content on Instagram.

This move matters for social commerce as it could enable more in-depth product reviews, tutorials, and live shopping experiences. Longer videos could also lead to increased engagement and more opportunities for creators to monetize their content through ads, sponsorships, and affiliate marketing. As a result, brands and creators may need to adjust their strategies to take advantage of this new feature.