Instagram now testing videos up to 90 minutes long in major shift

Instagram is testing videos up to 90 minutes long, a significant shift from its current video length limits. This change could potentially turn Instagram into a more serious video-sharing platform, rivaling YouTube and other long-form video platforms. The test is currently underway, and it's unclear when or if the feature will be rolled out to all users.

This development matters for social commerce as it could open up new opportunities for creators and brands to produce longer-form content, such as product demos, tutorials, and live shopping events. With longer videos, creators can provide more in-depth information and showcase products in a more detailed way, potentially leading to increased engagement and sales. As a result, Instagram's shift towards longer-form video content could have a significant impact on the social commerce landscape.