Instagram is offering YouTubers up to $500,000 to post with its new horizontal format

Instagram is offering YouTubers up to $500,000 to post videos with its new horizontal format, in an effort to chase YouTube's talent and TV watch time. The Meta-owned platform is attempting to lure creators away from YouTube by providing significant financial incentives.

This move matters for social commerce as it highlights the increasing competition between social media platforms to attract and retain top creators, and the importance of video content in driving engagement and revenue. By offering substantial payouts, Instagram is hoping to establish itself as a viable alternative to YouTube for creators and advertisers alike.