Instagram Pays Creators Up to $500,000 for Long-Form Features – 90-Minute Videos, TV App, No Ad Share Yet

Instagram has announced a new initiative to pay creators up to $500,000 for long-form features, including 90-minute videos, with the goal of boosting engagement and attracting more creators to the platform. This move is seen as a significant shift in Instagram's strategy, as it looks to compete with other social media platforms and traditional television.

This development matters for social commerce as it highlights the growing importance of creator-led content and the need for social media platforms to invest in and incentivize their creators. By offering significant payouts, Instagram is aiming to create a more sustainable and attractive ecosystem for creators, which could ultimately drive more engagement, sales, and revenue for brands and businesses on the platform.