Instagram prepares to challenge YouTube with new 90-minute videos called Features

Instagram is preparing to challenge YouTube with the introduction of new 90-minute videos called Features, according to a report from India Today. This move is expected to significantly impact the social media landscape, particularly in the realm of video content creation and consumption. The introduction of longer videos on Instagram will provide creators with more flexibility and opportunities to produce high-quality, engaging content for their audiences.

The introduction of 90-minute videos on Instagram matters for social commerce as it opens up new avenues for creators to showcase products, services, and experiences in a more detailed and immersive manner. This could lead to increased engagement, brand awareness, and ultimately, sales. As Instagram continues to evolve and expand its features, it is likely to become an even more important platform for social commerce, allowing businesses and creators to connect with their audiences in more meaningful and effective ways.