Instagram prepares to challenge YouTube with new 90-minute videos called Features

Instagram is introducing a new feature called Features, which will allow users to upload videos up to 90 minutes long, posing a challenge to YouTube's dominance in the video-sharing space. This move is expected to significantly impact the way creators produce and share content on the platform.

The introduction of longer videos on Instagram matters for social commerce as it provides creators with more opportunities to produce engaging, in-depth content that can showcase products, services, and experiences, potentially driving sales and revenue. This feature can also lead to increased brand partnerships and influencer marketing collaborations, further blurring the lines between social media and e-commerce.