Instagram prepares to challenge YouTube with new 90-minute videos called Features

Instagram is preparing to challenge YouTube with the introduction of new 90-minute videos called Features, as reported by India Today. This move is expected to significantly impact the social media landscape, allowing creators to produce longer-form content and potentially altering user engagement patterns.

The introduction of 90-minute videos on Instagram matters for social commerce as it opens up new avenues for creators to engage with their audience, promote products, and build their personal brands. This feature can lead to increased influencer marketing opportunities, shoppable video content, and a more immersive experience for users, ultimately driving sales and revenue for businesses and creators alike.