Instagram prepares videos of up to 90 minutes to compete with YouTube and attract podcasts.

Instagram is preparing to allow videos of up to 90 minutes, a significant increase from its current limit, in a bid to compete with YouTube and attract podcasts to its platform. This move is expected to enhance the user experience and provide more opportunities for creators to produce long-form content.

The extension of video length on Instagram matters for social commerce as it can lead to more engaging and interactive content, potentially driving sales and revenue for businesses and creators alike. With longer videos, influencers and brands can create more in-depth product reviews, tutorials, and stories, which can help build trust and increase conversion rates.