Instagram prepares videos of up to 90 minutes to compete with YouTube and attract podcasts.

Instagram is preparing to allow videos of up to 90 minutes, a significant increase from its current limit, in an effort to compete with YouTube and attract podcasts to its platform. This move is seen as a strategic attempt to expand Instagram's user engagement and offer more diverse content options.

The introduction of longer videos on Instagram matters for social commerce as it could create new opportunities for creators and businesses to produce more in-depth content, such as product reviews, tutorials, and livestream shopping events. This could potentially increase user engagement, drive sales, and further establish Instagram as a key platform for social commerce and influencer marketing.