Instagram Pushes Live Ads Via New Creator 'Boosts' 10/02/2026

Instagram has introduced a new feature called 'Boosts' that allows creators to push live ads, expanding the platform's social commerce capabilities. This move is expected to increase engagement and revenue for creators and advertisers alike.

The introduction of 'Boosts' is significant for social commerce as it provides creators with more opportunities to monetize their content and connect with their audience in real-time. This feature is likely to drive the growth of live commerce and influencer marketing on the platform, making it an essential tool for businesses and creators to reach their target audience.